Campaign shines spotlight on a company culture focused on innovation and opportunity.
In the words of digital solutions manager Jon Hoffman, ESAB Corporation is a company “borne from innovation.” At ESAB, regardless of location within the global company, the culture is rooted in pushing the boundaries of what is possible, both for the company and for its associates. This unbridled approach to growth is what led ESAB Corporation to the launch of its new employer brand campaign, “Without Limits.”
The “Without Limits” campaign aims to attract and retain top talent across ESAB’s expansive global brand portfolio and departments by showcasing the company’s core values and its employee’s unique stories of turning ideas into creative solutions. From professional development programs and key strategic initiatives to affinity groups to global mobility options, each associate within ESAB has limitless opportunities to be challenged, evolve, and grow.
“At ESAB, our people are what make everything possible, and we are committed to providing them with the runway and tools they need to reach their full potential,” said Michele Campion, CHRO at ESAB Corporation. “Growth means different things to different people, and we are putting our stake in the ground with the ‘Without Limits’ campaign to say that, at ESAB, we offer a work environment where you are empowered to rise to the challenge and demonstrate creative problem-solving skills to help the company and its customers achieve success.”
“Without Limits” aligns ESAB’s purpose and values.
Coming on the heels of the company’s 120th anniversary in 2024, “Without Limits” provides a modern framework for career opportunities at ESAB Corporation worldwide, rooted in its purpose and values.
The campaign connects ESAB’s overarching brand purpose, “Shaping the world we imagine,” with the S.H.A.P.E. values that inform every associate’s work: Shared Success, Help Each Other Win, Always Improving, Purposeful Leadership, Every Voice Valued. “Without Limits” unites the brand’s promise and beliefs for associates, providing a guiding vision for their professional journeys.
The campaign features unique creative that will be rolled out across a variety of channels, including digital, social media, and print, all capturing the spirit of innovation and collaboration at ESAB. While the launch video highlights five associates, more team members will have the opportunity to tell their stories across a variety of platforms.
ESAB boasts more than 9,000 associates worldwide and is continuously expanding its global footprint through organic innovation and strategic acquisitions. “Without Limits” offers its growing global workforce the opportunity to bring ESAB’s external growth mindset—focused on shaping the world—in-house, empowering employees to explore new ideas, take meaningful action, and drive the company forward. This commitment to limitless opportunity ensures that the company remains at the forefront of the industry, with its employees leading the charge.
To learn more about the “Without Limits.” campaign, visit www.esabcorporation.com/careers.
