ESAB Shines at FABTECH MÉXICO 2024
ESAB showcased its industry-leading innovations at FABTECH MÉXICO 2024, the premier event for metal forming, fabricating, welding, and finishing in Mexico. Held in Monterrey, the event drew thousands of attendees eager to see the latest advancements in welding and cutting technology.
The ESAB booth featured a wide range of products and solutions, including live demonstrations of the VersoTrac and SwiftCut, alongside the Ruffian, Rebel, Cutmaster, and VOLT, the market’s only swappable battery-powered welder.
The success of ESAB’s presence at FABTECH MÉXICO was the result of meticulous planning and collaboration across multiple teams. Jose Luis Bermudez Amieva, Product Manager NA Solid Wire & Mexico Filler Metal shared his perspective on the effort involved:
The three days of the Fabtech show are the result of months of preparation in which many areas are involved—product management, supply chain, marketing, finance, warehouse, and the commercial team. It is a good example of teamwork.
ESAB’s booth design, paired with the engaging demonstrations and product displays, reinforced the company’s commitment to innovation and excellence.
